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好的包装盒能够成为产品营销的工具!

365体育滚球

  现在你的产品不好不用担心销量,很多人都会知道,现在的产品这么多谁有时间慢慢了解你的产品呢?客户的成本越来越高,所以为了降低客户的成本,我们会注重产品的包装,设计一个好的包装盒。包装的重要性应足以引起(箱包厂家)和产品商家的重视,在包装上也要做到差异化。

  Now your product is not good, don't worry about sales, many people will know, who has so many products now has time to slowly understand your products? Customers'costs are getting higher and higher, so in order to reduce customer costs, we will pay attention to product packaging, design a good packaging box. The importance of packaging should be enough to arouse the attention of both manufacturers and manufacturers, and the difference in packaging should also be achieved.

  如何让你的产品畅销,如何让你的产品跳出货架上琳琅满目的赏心悦目的东西,仅仅靠产品质量和媒体的轰炸是远远不够的。因为,在各种超市和自助商店如雨后春笋般涌现,而现在,直接给消费者的就是包装。

  How to make your products sell well, how to make your products jump out of the shelves of a dazzling array of pleasant things, just rely on product quality and media bombardment is far from enough. Because, in a variety of supermarkets and self-service stores springing up like mushrooms, and now, directly to consumers is packaging.

  包装是注意的门票

  Packing is the Attention Ticket

  我们都知道茅台酒的故事,它是世界闻名的国酒。当时茅台的包装真的是脏的,或者根本就不是脏的。因此,与其他葡萄酒包装相比,它的价格过低,没有引起人们的注意。如果没有聪明的人将会被打碎在地上,香气四溢,吸引了所有的人,也许现在没有人知道了!这足以说明包装的重要性。包装的质量直接关系到人们对你产品的兴趣。

  We all know the story of Maotai liquor. It is a world-famous national liquor. Maotai's packaging was really dirty at that time, or it wasn't dirty at all. Therefore, compared with other wine packaging, its price is too low to attract people's attention. If there were no smart people, they would be smashed on the ground, and the fragrance would be overflowing, which attracted all the people. Maybe no one knows now! That's enough to show the importance of packaging. The quality of packaging is directly related to people's interest in your products.

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  2. 逆向思维使产品脱颖而出

  2. Reverse thinking makes products stand out

  有时候用逆向思维来处理事情可能会得到意想不到的结果。了解王阳明思想的人可能知道“我”和“不”的思想,他们往往能做出正确的选择。产品包装设计的色彩应用也不再停留在传统的理解理解上,如:在食品包装设计中,传统概念认为应该是多功能的易产生食欲的暖色调理设计。

  Sometimes dealing with things in reverse thinking can lead to unexpected results. People who know Wang Yangming's thoughts may know the thoughts of "me" and "no", and they often make the right choice. The application of color in product packaging design is no longer based on the traditional understanding. For example, in food packaging design, the traditional concept holds that it should be a multi-functional warm color physical design prone to appetite.

  除了色彩因素,图形文字也是产品包装设计中不可忽视的因素。在改变色彩的同时,要牢牢把握产品原有的本质特征,准确反映产品信息中的图片、图形、视觉符号等元素。这是产品包装设计在视觉上取胜的原因,也是制胜的法则。

  In addition to color factors, graphics and text are also important factors in product packaging design. While changing the color, we should firmly grasp the original essential characteristics of the product and accurately reflect the elements of pictures, graphics and visual symbols in the product information. This is the reason why product packaging design wins visually and is also the rule of winning.

  3.包装能使顾客产生联想

  3. Packaging can make customers Associate

  在我们的产品中使用包装图案可以使它们更加生动有趣。要充分利用视觉图形与设计因素的结合,使消费者产生丰富的心理联想,影响消费者的情感,激发消费者的购买欲望。我们需要做的是让与消费者的共鸣,拉近与消费者的距离,促进销售。

  Using packaging patterns in our products can make them more vivid and interesting. We should make full use of the combination of visual graphics and design factors, so that consumers can have rich psychological associations, affect consumers'emotions, and stimulate consumers' desire to buy. What we need to do is to resonate with consumers, close the gap with consumers and promote sales.

  包装设计已经是现代消费习惯的一场革命。当许多品牌不遗余力地寻找更多的策略和广告终端时,他们忽略了成本效益和有效的传播载体(包装盒),而利用好“沉默的推销员”的包装,使产品卖得漂亮。

  Packaging design has been a revolution of modern consumption habits. When many brands spare no effort to find more strategies and advertising terminals, they neglect cost-effective and effective communication carriers (packaging boxes), and make good use of the packaging of "silent salesmen" to make products sell beautifully.


 
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